#ControlYourFrizz with TRESemme Keratin Smooth line








We would do anything to achieve a straight sleek hair. Almost everyone has their hair rebonded or straightened for that matter. Hair trends may come and go, but straight in some form or another is a perennial classic.Admit it or not, every girls adore those who were born with straight hair. I was just glad that I was born with a crowning glory that is pretty low maintenance. It is easy to manage and I can style it with anything when an occasion calls for it. I only need the assistance of a blow dryer to get a sleek look. But with any woman with curly, wavy hair or thick hair they need the help of a flat iron to achieve stick straight strands. Now, there's TRESemme Keratin Smooth to ease out and control frizz with the same salon results right in your home.





TRESeme recently launched TRESemmé Keratin Smooth at Picasso Boutique Residences Makati. Ms. Apples Aberin hosts the launch with Salon expert and newest TRESemmé hair professional Henri Calayag last Sept 28.

It’s one thing to walk out of a salon with gorgeous, straight hair and another to step out of the house every day with the same salon-gorgeous look. Thanks to TRESemmé Keratin Smooth, you can now #ControlYourFrizz.

CONTROL YOUR LOOK
There’s nothing like frizz-free, straight hair as the perfect base for creating various looks that reflect the latest hair trends.

With a keratin-infused formula TRESemmé Keratin Smooth controls frizz for up to 48 hours. It smoothens locks and makes them softer, shinier, and straighter—without weighing it down. Thus, making it easier to create any salon-gorgeous style—from home.

Naturally found in the flat cells of the hair strands, keratin is a protein that keeps the hair elastic and is responsible for smoothening, flattening, and strengthening each strand. These proteins diminish on their own, or over time due to physical and chemical factors such as combing, towel-drying, heat treatment, chemical coloring, and the like. It is essential to use hardworking keratin-rich hair maintenance products to prevent frizz and dry locks. Each product in the TRESemmé Keratin Smooth line is made to give you the smooth and straight hair of your dreams—for longer!



SALON-TO-HOME EXPERT
Salon expert and newest TRESemmé hair professional Henri Calayag attests to the superiority of the TRESemmé Keratin Smooth formula that locks hair into place and fights frizz to keep hair smooth and straight throughout the day. Tried and tested on his most discerning clients, from celebrities to top models, the TRESemmé Keratin Smooth line is his best bet for extending the gorgeous effect of your salon treatment. “From the shampoo and conditioner to the treatment mask and styling products, the Keratin Smooth line’s salon-grade quality lets you wear truly straight hair that looks healthy and smooth for an extended time,” he says. “With this range, you can feel like you’re getting salon treatments right at home!” 


“Now with your straight hair, you have the perfect base to try the latest hair trends straight from New York Fashion Week: Smooth, straight hair was the highlight from the Chic Bow at Carolina Herrera, and the Soft Gelled Back Top at Jason Wu, to the classic Smooth Blowout at Oscar dela Renta,” adds Henri. 







Here are Henri’s expert tips to achieve salon-gorgeous, straight hair:

First, use the TRESemmé Keratin Smooth Shampoo, as it thoroughly cleanses the hair and scalp, and smoothens out your strands with keratin. 
Follow with the salon-grade, TRESemmé Keratin Smooth Conditioner to lock in your smooth, straight hair into place. 
For even better maintenance, try the TRESemmé Keratin Smooth Treatment Mask as your weekly indulgence. The mask intensely replenishes each strand with keratin and makes sure you control your frizz! 
Seal the deal with the TRESemmé Keratin Smooth Heat Activated Treatment, which locks in extra shine for longer, plus provides instant smoothening effects, and works great for both natural and color-treated hair any time of the day.
If you’re styling your hair for a special day, use the TRESemmé Keratin Smooth Flat Iron Spray, which acts as added protection from heat styling tools. 



CONTROL YOUR LIFESTYLE
In every woman’s daily battle against frizzy hair, the TRESemmé Keratin Smooth range is the all-around solution. When you control your look, you get to take control of your lifestyle too, as you take charge from day to night with your perfectly straight hair. Resident TRESetter and top fashion and lifestyle blogger Tricia Gosingtian attests to how the haircare range helps her keep in control while prepping for her big day.

“As everyone knows, planning a wedding can be very hectic, as you try to meet with different people and keep up with various deadlines,” she muses. “TRESemmé Keratin Smooth helps me stay on top of things, as it keeps my hair looking salon-gorgeous and frizz-free all day, while I head out to take control of the rest of my day.”

Say goodbye to stick-straight unnatural strands or wiry and coarse hair. With TRESemmé Keratin Smooth, you #ControlYourFrizz for better and for longer.

TRESemmé Keratin Smooth range is available nationwide.

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