HOOQ co-presents the 42nd MMFF exclusively for the second year
HOOQ, Asia’s largest video-on-demand service, remains the sole presenter for the 42nd Metro Manila Film Festival, a partnership, which aims to improve and uplift the quality of Philippine entertainment.
HOOQ is the home of the largest collection of Pinoy movies and TV series spanning almost five decades, including close to a hundred winners and finalists of the Metro Manila Film Festival such as “Baler”, “Tanging Yaman”, “Muro Ami”, “Imortal”, the beloved franchises such as “Mano Po”, “Tanging Ina” “Shake, Rattle and Roll” and many more. New additions on HOOQ from the MMFF past entries include 2013’s “Pagpag: Siyam na Buhay”, “Girl, Boy, Bakla, Tomboy” as well as the 2015 finalist “Haunted Mansion”.
“We welcome another year of partnership with the Metro Manila Film Festival, as we see the expansion of the selection with fresh casting, unique stories and formats. It’s certainly major development in the history of the MMFF.” shares Jane Cruz-Walker, HOOQ Philippines Country Manager. The 2016 finalist announcement created buzz in the industry as it stepped outside the usual selection of movies commonly expected in the annual festival.
HOOQ further strengthens its partnership with the Metro Manila Film Festival by showcasing the new set of shorts under the new category “HOOQ Short Films”. With HOOQ the MMFF has found the perfect platform to showcase these new breed of movie makers and at the same time address the growing needs of the digital natives through streaming and download of the finalists’ short film entries and watch them at their own time.
The finalists for the HOOQ Short Film include: Birds (Christian Paolo Lat), EJK, Manila Scream (Roque Lee & Blair Camilo), Mga Bituin sa Siyudad (Jarell Serencio), Mitatang (Arvin Gagui), Momo (Avid Liongoren), Passage of Life (Renz Cruz), Sitsiritsit (Brian Spencer Reyes).
In a new move by the MMFF Executive Committee, each HOOQ Short Film will be partnered with a long-form finalist and to be screened during the MMFF regular theater run from December 25 to January 3. Each short film runs under 5 minutes and will be available on HOOQ shortly after conclusion of the Metro Manila Film Festival. “Last year, we saw a lot of very interesting entries that surprised us with their quick narratives and creative storytelling techniques,” said Jeffrey Remigio, HOOQ Philippines Director of Content. “HOOQ believes in nurturing these next generation of film makers by providing them a platform where more audiences can view their movies.”
HOOQ, a start-up venture between Singtel, Sony Pictures Television and Warner Bros., is an award-winning service that empowers customers with unlimited online streaming access and an offline viewing option to top Hollywood and Filipino movies and television content, on any device including computers, smartphones tablets, smart TVs via Google Chromecast and now also on Airplay and mobile web.
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