Meet The Orange Lady: Joby Linsangan Moreno



If Chris de Burgh played with a lot of men's imagination because of the song  "Lady in Red" and Molly Ringwald became a household name as the woman who was "Pretty In Pink," Joby Linsangan Moreno wants to be remembered as the lady who helped women look their best as The Orange Lady.

And now that she's signed up with the Asian Artists Agency Inc, expect Ms. Moreno to be spread the good word about hair care and entrepreneurial success.

AAAI is developing personalities that go beyond the conventional definition of an artist.  And Joby is one that can positively influence people through her success in business. And she inspires dreamers like her to attain their lofty goals.

"Running a business is not merely a way of earning money. It's about putting your heart and soul to something you are passionate about. It is your path to growing and glowing," shared Joby who finished a course in medical technology and is a licensed medical technologist. After graduation, she worked in a local hospital in her hometown Cabanatuan, before answering the calling of her heart.

Joby is the creator of the Orange Blush Salon chain, which started as a small parlor in Cabanatuan and has now 20 outlets spread out in Luzon. It is bound to take Metro Manila by storm after last year's opening of its state-of-the-art flagship branch in Quezon City that was put up as a haven for franchisees.


OBS is a premier stop for affordable haircut and hair rebond service, capturing the 18-40 market of young professionals, young mothers, or just about everyone attuned to the ever-trendy straight hair fashion. While Joby owns half of the existing OBS outlets to date, business players diversifying their opportunity approach tend to like it as good investment or avenue to earn more. More importantly, it is a result-oriented place warmly extending beauty care service to people.

Four years after the franchisee tandem of Atty. Sherwin Tuquero and wife Ciara Bernadette put up an OBS outlet-- the first branded salon to open up in the close-knit community of Victoria, Tarlac, the small town now happily enjoys the constant presence of hair and nail care professionals and the privilege of not having a bad hair day.

A new branch opening in Lipa, Batangas is likewise expected to get that emphatic effect among its townsfolk.

She shared, "We specialize in post-service treatment because it's one way to know if you're constantly doing a good job. If a customer comes back to make use of our warranty offer, which basically means an extra round of service free of charge, it's a chance to prove that for us, the bottomline is really to satisfy clients."

No doubt carrying the moniker "The Orange Lady” sounds cool to Joby, a devoted wife who married her first and only boyfriend in life and a caring mother of three who does mother duties first before giving back her focus on the business. Besides, it's her favorite color and the one thing that quickly differentiates it from other salons.

"The orange color makes me happy. It is not too aggressive like red or too relaxing like yellow. It imbues tranquility, energy, and youthfulness," she explained.

Good point. She related how she needed to hire young people to work for OBS during the start-up years, how she had to learn the art of hair cutting and coloring and attend seminars herself, and how being a businesswoman entails hard work way past the eight-hour regular job.

But she endured everything, from the birth pains of a then-unknown business name to her continuing quest to turn Orange Blush into a national brand. She has pretty much achieved it with peace in her heart, believing she is destined to do this and knowing that problems will always be solved, especially for people making solutions.

One of these solutions is her CSR project wherein she partners with TESDA in creating the Orange Institute of Fashion and the Arts. Here, scholars are guided to learning the technicalities of salon work and given certificates of competency that should give them the door key to working for OBS.

Joby stated, "We put up a training school for would-be salon professionals as our way of teaching kids how to fish. When you can deeply relate yourself to a business you want to go into, it gives you a sense of being. Back in the day I wanted to color my hair myself. I probably knew I wanted to be in the beauty care service business ever since I started combing my hair. After a while I decided I couldn't be in a medicine laboratory, I have to be in a salon!"

To be exact a salon that blushes and so orange, like her.

For more info, please visit fb.com/asianartistsagency and / or call (02) 885-4765 or (02) 405-4423.


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