Smart pilots Launchpad Showdown web series with the biggest YouTube celebrities




The grand prize winners of Smart Launchpad, the nationwide search for the most promising Pinoy content creators, return to the online video arena with Smart Launchpad Showdown.




Smart Launchpad Showdown is a five-part web show starring winners MJ Labenia and Tops Unay as they face each other in a series of fun challenges given by four veteran YouTube celebrities: Bogart the Explorer, Joyce Pring, Michelle Dy and Lloyd Cadena.  It aims to inspire viewers to follow their passion in video creation through tips and techniques presented during the show.


Each episode focuses on a certain challenge that will allow the Launchpad winners to explore different genres of content creation. The YouTube celebrities will not only serve as judges, but also as mentors and collaborators – giving specific pointers to help them create engaging, shareable videos. Viewers will learn more about key aspects of content creation such as the importance of personality, creativity and composition.

The video categories are Food Challenge with Bogart, Music video challenge with Joyce, Beauty challenge with Michelle and Viral video challenge with Lloyd.

Launchpad finalists Quinito Villarosa, Xian Tobias and Eboy Fernandez also joined MJ and Tops in trying out some viral internet challenges.

“It’s hard to pick a favorite mentor from the pool of Bogart, Michelle, Joyce and Lloyd because they had us do different challenges and they helped us broaden our experiences in different forms of content creation,” said music and pop lifestyle content creator MJ.



The first-ever Launchpad contest mined the Philippines for all kinds of online video creators. Nearly 2000 contestants qualified, 100 of these talents made it to the three-day workshop cum showdown in October 2016.

Launchpad was part of Smart’s “Own It” campaign, which encourages the youth to discover their passion, channel their creativity, and broadcast it to the world.




  All episodes of Smart Launchpad Showdown are now available on Smart Communication’s YouTube channel. While the final challenge videos can be seen on MJ’s and Tops’ YouTube channels at MJ Labenia and Topsy Holic respectively.



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