Robbie’s Deli in a Hurry: The First vending machine wall with a kitchen in the Philippines




When I was in UAE and worked for a year.  I witnessed vending machine dispensing anything you could imagine (from sim cards, perfumes, makeup palette, nail polish,  gadgets and even gold!) But since I associate vending machine with snacks and canned sodas. I was surprised that there's an automat that dispense healthy food too. That was good news for a foodie like me.



I prayed that someday someone would invest in a vendo machine dispensing healthy meals ( organic power bars, pudding, and or a teriyaki steak bar) just like the one I used to dropped coins in Abu Dhabi.  They also have bottles of naturally pressed fruit juices like kiwi, papaya, and a mixed of fruit drinks. The food was tasty and healthy. The price is reasonable enough for a pack lunch of your choices.  I thought we should have those in our country. Until I got an invite to attend Robbie's Deli in a Hurry, SM Clark Pampanga launch.


Robbie's Deli in a Hurry is  the first ever vending machine wall with a kitchen in the Philippines at SM Clark Pampanga.  The launch on June 30 was attended by RDF’s CEO Robert H. Lo and partner Chef Sau del Rosario, RDF's executives and bloggers from Manila and Pampanga.


It was fun ordering from the vending food wall. I tried their food and it was honestly good and freshly cooked. You could see how the food was prepared. There are many choices from easy cooked/fried food to gourmet. I ordered one gourmet at php200. The gourmet variand has vegetable for a side and a cup of fried rice. Not bad for a gourmet food.



There are many choices from Robbie’s: On-the-Go, Lunch Box and Gourmet. On-the-Go features quick yet filling snacks and dishes like Pan de Embutido, Quezo de Pan de Ham and Pork Tonkatsu with Egg, all for PhP 50.  The Lunch Box line includes meals like Barbecue and Sisig, which range from PhP 75 to PhP 100.  Gourmet on the other hand, boasts of special dishes like Honey Glazed and Cheesy Beef Stew from Chef Sau del Rosario's menu.

Cheesy Beef Stew 


They even offered desserts. I ordered one Leche Flan, it was amazingly good at only php50. It was creamy delicious and surprisingly not sweet. You should try it.

Leche Flan



A fun and innovative dining experience has taken Kapampangan foodies by storm with the launch of Robbie’s Deli in a Hurry, the first ever vending machine wall with a kitchen in the Philippines.

Conceptualized and operated by RDF Feed, Livestock and Foods Inc., the quality fresh meats manufacturer based in Pampanga, Robbie’s Deli in a Hurry features an impressive automated food wall that serves freshly prepared meals daily.





3 (three)easy steps to order from the wall

1.   A diner has to buy tokens at the store to use on the vending machines which is equivalent to PhP 25 each.

2.   After getting the tokens,  choose the glass compartment or shelf of your chosen meal. 

3.    Push the button to open the glass compartment and enjoy your freshly-cooked hot meat from the wall.




Inspired by the need for working professionals to have a better dining experience without the long, slow-moving queues, Robbie’s Deli in a Hurry aims to provide tasty and freshly prepared food at a much faster and convenient pace, and which can be bought and served in a fun and novel way.

RDF’s CEO Robert H. Lo


RDF’s CEO Robert H. Lo noticed the potential of the vending machine wall food service for the convenience and speed of service of vending machine cafes would very much suit the pace of the diners, particularly working professionals, in the Philippines.


“We at RDF understand the need of dining customers to have access to good food at the shortest amount of time.  With Robbie’s Deli in a Hurry, customers can enjoy high quality food that is freshly prepared daily at price points that suit their budget,” said Lo. 




Budget per person php100 to php200

For a fresh, fast and fun dining experience, visit Robbie’s Deli in a Hurry at SM City Clark in Pampanga.  Open 24/7.

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